Privacy Policy

Introduction

This Privacy Policy explains how Magnolia Memory Care of Flower Mound ("Magnolia," "we," "us," or "our") collects, uses, retains, and discloses information when you visit this website or submit information through it, for example, by scheduling a tour, asking about pricing and availability, or reaching out about a career opportunity.

This Policy covers our website only. It does not cover the personal or health information we collect directly from residents and their families in the course of providing care, which is handled under our admission agreements and applicable state and federal law.

Who we are

"Magnolia," "we," "us," and "our" in this Policy refer to Magnolia Memory Care of Flower Mound, a memory care community located at 3201 Karnes Rd, Flower Mound, TX 75022.

We're part of the broader Magnolia family of memory care communities, which also serves families in Maine and Pennsylvania. References to "Magnolia" in this Policy concern the community and the website you're visiting unless context indicates otherwise.

Information we collect

Information you provide

When you submit our contact form to schedule a tour or ask a question, we collect the information you choose to include: your first and last name, email address, phone number, city and state, the reason for your inquiry (schedule a tour, pricing and availability, careers, or a general question), and your message. We also record the time of submission and the IP address it was sent from, for abuse prevention and recordkeeping.

Information collected automatically

When you visit pages on this website, our first-party analytics records the following to operate and improve the site:

• Network identifiers: your IP address and a session identifier generated locally in your browser.
• Device and environment: your user-agent string, viewport dimensions, device type (mobile, tablet, or desktop), and the language reported by your browser.
• Behavior: which pages you visit, scroll depth, dwell time on identified sections, clicks on identified elements (with their coordinates, so we can render aggregate heatmaps), referrer domain, and any utm_source, utm_medium, or utm_campaign query parameters present in the URL.
• Performance: page load timings reported by your browser (time-to-first-byte, DOMContentLoaded, largest contentful paint), used to diagnose slow pages.

We do not use Google Analytics, Meta (Facebook) Pixel, TikTok Pixel, or any third-party advertising or behavioral tracking service. All analytics data is collected directly by Magnolia and stored on infrastructure we control.

Cookies and local storage

We use a small number of first-party cookies and one localStorage entry. No third-party cookies are set by this site, and no advertising cookies are used.

• _pvc_vid: a randomly generated visitor identifier, valid for one year, used to distinguish unique visitors in analytics aggregates.
• _pvc_sid: a session identifier scoped to the current browser session and cleared when the tab is closed.
• pvc_dash: set only when an administrator logs into the dashboard at /dashboard; not present for ordinary visitors.
• pvc_no_track: set when you use the per-device opt-out below. When present, all analytics collection is skipped for that browser.

How we use information

We use information collected through this site for the following purposes:

• To respond to your inquiry, schedule a tour, and answer questions about pricing, availability, or careers.
• To operate, secure, and improve the website itself, including detecting abuse, debugging errors, and understanding which content visitors find useful.
• To keep records of inquiries and communications consistent with our normal business recordkeeping practices.

We do not use information collected through this website for behavioral advertising, audience modeling, lookalike targeting, or marketing personalization, and we do not sell information to advertising networks or data brokers.

When we share information

We share information only with the limited set of service providers necessary to operate the site and respond to inquiries:

• ActiveCampaign: when you submit the contact form, your submission is mirrored to our ActiveCampaign account so the right team member is notified by email. ActiveCampaign acts as a service provider under our instructions.
• Cloudflare: our edge network and content delivery layer. Processes request metadata (IP, request headers, TLS state) to deliver pages and provide DDoS and abuse protection.
• Cloudflare R2: receives continuous, encrypted backup copies of our website database via Litestream replication, so we can recover from a server failure.

We may disclose information when required by law, valid legal process, or to respond to a credible threat to the safety of any person.

We do not sell personal information, and we do not share personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act ("CCPA") and analogous state privacy laws.

How long we keep information

• Contact form submissions are retained for as long as we need them to respond to your inquiry or for our normal business recordkeeping. We delete submissions on request, subject to any recordkeeping we're required to maintain.
• Raw analytics events (per-page-view rows, per-click rows, per-scroll milestone) are retained for 90 days. After 90 days, raw events are aggregated into daily summary statistics that contain no individual user details, and the raw rows are deleted automatically.
• Backup snapshots are retained for the operational period of the corresponding production data.

Your rights and choices

Depending on where you live, you may have the right to:

• Know what categories of personal information we have collected about you and how we use them.
• Request access to a copy of the personal information we hold about you.
• Request correction or deletion of that information.
• Opt out of the limited sharing described above.

To exercise any of these rights, email [](mailto:) or call us at (972) 355-5432 with enough detail for us to identify your records. We will respond within the timeframe required by applicable law.

Universal opt-out signals. Our site honors the Global Privacy Control (GPC) signal and the legacy Do Not Track (DNT) header. If your browser is configured to send either, our analytics will not record your visit. No opt-out cookie required.

Per-device opt-out. You can also opt out directly on this device using the control below.

Children

This website is intended for adult family members and decision-makers researching memory care for a loved one. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided information through this site, contact us at [](mailto:) and we will delete it.

Security

All traffic to this website is encrypted in transit using TLS, with HTTP Strict Transport Security (HSTS) enforced. Submissions and analytics are stored on infrastructure controlled by Magnolia and accessible only to authorized personnel. We maintain administrative, technical, and physical safeguards designed to protect the information we hold.

No transmission over the internet or method of electronic storage is fully secure. If you believe your interaction with this site has been compromised, contact us immediately at [](mailto:) or (972) 355-5432.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be highlighted on the page and, where appropriate, communicated directly. Continued use of the site after an update constitutes acceptance of the revised Policy.

Contact us

For questions about this Privacy Policy or about how we handle your information:

Magnolia Memory Care of Flower Mound
Attn: Privacy
3201 Karnes Rd
Flower Mound, TX 75022

Email: [](mailto:)
Phone: (972) 355-5432